Be the right you for the audience.
2013 was a big year for Ngāti Whātua Ōrākei, with the completion of the settlement process and the restructure of the organisation into three entities: Whai Rawa, the commercial arm; Whai Maia, the community arm; and the Trust, the overarching custodian of the people’s interests today and for generations to come.
We were tasked to prepare their first annual reports under the new structure. Our challenge was to articulate what each of the entities stood for, to the distinctive audiences each one talked to, while representing the hapu’s unified story across all touch-points. Working with SenateSHJ, our approach was to use a common messaging and design platform across all three and to capture the uniqueness of each entity through colour, photography and tone of voice.
The outcome: three documents, three websites, one great story about the many faces of Ngāti Whātua Ōrākei.
Integrated Reporting: Connectivity of Information
It’s one of the core principles of an Integrated Report (<IR>). But many clients seem to think it’s one of the hardest. We’ll get to that in a minute – but spoiler alert: it isn’t really. First,...
Integrated Reporting: Don’t aim for perfection. Just get in the mood and go.
I see too many clients hesitating to get on the integrated reporting bus. Often because they perceive that there’s a lot of internal change needing to happen before this is possible. Sometimes it’s because...
Sticking to your annual report timetable
I’ve just spent two full days with about 20 annual report preparers on an integrated reporting training course. In amongst the learning and sharing experiences about preparing content for integrated reports, it...