Find your brand centre.

Client: Gravity Coffee.

This physical brand presence for Gravity Coffee came about a year after we had successfully created and launched this café only brand. Quality control of the retail coffee experience was, to a great extent, in the hands of hundreds of baristas throughout the country – and the brand’s image for quality relied on their daily adherence to precision coffee delivery.

And so Gravity found a derelict bank vault space in the basement of the old Public Trust building in Auckland’s Mayoral Drive. The name ‘Centre of Gravity’ came very quickly, as did the decision that it needed to be a working café as well as a training centre. We took all our quirky brand attributes and replicated them in 3 dimensions.

Blog Posts. Thought-leading insights.

29 Sep 2015 by Mike Tisdall

Kermadecs programme results in success

Today, at the United Nations, John Key announced that the waters around the Kermadec Islands would become one of the largest ocean sanctuaries in the world. Just over 5 years ago we started working with PEW...

16 Apr 2015 by Mike Tisdall

Workplace graphics to 'live' in the brand

To design, produce and install signage in Transpower's new Auckland Office in time for their opening day meant we only had 15 days from briefing, through design to installation. By knowing our clients brands intimately...

20 Feb 2015 by Brian Slade

The 5 day Visionarium

The challenge was to dress a travelling container, the Visionarium, for Future Christchurch that was approachable and informative. Turnaround was about 5 working days from start to finish. The creative solution was to...