Engage investors online.
The 2016 online annual report for Auckland International Airport freshens up a cost-effective approach that we first introduced in 2013.
The ephemeral nature of annual reports means a careful balance between cost and audience expectation in this increasingly online world.
One solution is to create a formula and then update it gradually over time rather than consider the task from scratch every six months.
The 2016 online annual report took this incremental improvement approach, but added a strongly visual story-telling front end in their 50th year on the Mangere site.
The site is mobile device optimised, making intelligent use of swipe gestures to aid navigation. And performance data is brought to life through simple but effective animation of highlights.
Integrated Reporting: Don’t aim for perfection. Just get in the mood and go.
I see too many clients hesitating to get on the integrated reporting bus. Often because they perceive that there’s a lot of internal change needing to happen before this is possible. Sometimes it’s because...
Sticking to your annual report timetable
I’ve just spent two full days with about 20 annual report preparers on an integrated reporting training course. In amongst the learning and sharing experiences about preparing content for integrated reports, it...
The UN Sustainable Development Goals (UNSDGs) are great, so why are they making me feel uncomfortable? They set wonderful global targets to ‘ end poverty , protect the planet and ensure...