Engage investors online.

Client: Auckland International Airport.

The 2016 online annual report for Auckland International Airport freshens up a cost-effective approach that we first introduced in 2013.

The ephemeral nature of annual reports means a careful balance between cost and audience expectation in this increasingly online world.

One solution is to create a formula and then update it gradually over time rather than consider the task from scratch every six months. 

The 2016 online annual report took this incremental improvement approach, but added a strongly visual story-telling front end in their 50th year on the Mangere site.

The site is mobile device optimised, making intelligent use of swipe gestures to aid navigation. And performance data is brought to life through simple but effective animation of highlights.

Blog Posts. Thought-leading insights.

28 May 2019 by Mike Tisdall

Interim Reports – the unintended consequences

So, listed companies no longer need to publish an Interim Report. Great: less work, less cost. But if that means you’re communicating with your retail shareholders and other stakeholders at only 12 month intervals,...

02 Apr 2019 by Mike Tisdall

Integrated Reporting: Connectivity of Information

It’s one of the core principles of an Integrated Report (<IR>). But many clients seem to think it’s one of the hardest. We’ll get to that in a minute – but spoiler alert: it isn’t really. First,...

19 Feb 2019 by Mike Tisdall

Integrated Reporting: Don’t aim for perfection. Just get i...

I see too many clients hesitating to get on the integrated reporting bus. Often because they perceive that there’s a lot of internal change needing to happen before this is possible. Sometimes it’s because...