X marks the spot.

Client: Albury City.
Silver: 2012 Best Awards

Our brief was to create a signature signage piece to act as the central identifier for a new Industrial Precinct. It needed to express the brand idea for AlburyCity (An Australian Oasis) while utilising the essence of an industrial park. 

It also had to be a physical representation of a wider identity for a new industrial precinct that demonstrates the innovative approach to industrial development that AlburyCity wishes to promote to attract new business.

Nexus, means to create a connection, usually where multiple elements meet, like a hub.  This was a strong, gutsy and confident word and mark that positions the industrial site as a central location and draws on industrial elements to deliver a powerful elevated proposition. We highlighted the idea of a connector or hub of industry by interlocking two 40 foot containers in an almost inexplicable balancing act as an 'X' utilising materials found in the industrial environment that are prefabricated, helping to reduce the costs of production.

Blog Posts. Thought-leading insights.

29 Sep 2015 by Mike Tisdall

Kermadecs programme results in success

Today, at the United Nations, John Key announced that the waters around the Kermadec Islands would become one of the largest ocean sanctuaries in the world. Just over 5 years ago we started working with PEW...

16 Apr 2015 by Mike Tisdall

Workplace graphics to 'live' in the brand

To design, produce and install signage in Transpower's new Auckland Office in time for their opening day meant we only had 15 days from briefing, through design to installation. By knowing our clients brands intimately...

20 Feb 2015 by Brian Slade

The 5 day Visionarium

The challenge was to dress a travelling container, the Visionarium, for Future Christchurch that was approachable and informative. Turnaround was about 5 working days from start to finish. The creative solution was to...