Insight announces new CEO

24 Nov 2014 by Mike Tisdall

Steven Giannoulis has been appointed CEO of Insight from 1 December 2014. Steven is currently Strategic Development Director.

Steven has been with Insight since 2011 but his association with the company, as a client, goes back over 12 years. This background has been invaluable in attracting new business, delivering top class business-focused communications strategy and in understanding clients’ expectations from a design agency. Steven has over 25 years’ experience leading numerous brand, marketing, product, communications and client service teams for organisations such as Tower, NZ Lotteries, and ING. He has an MBA as well as a business degree majoring in both marketing and management. Since arriving at Insight, Steven has constantly displayed his leadership qualities, gaining the trust and respect of his peers, the Board and clients.

After 38 years of establishing and leading the business, Mike Tisdall has decided to step down as Insight’s Managing Director. He will continue to champion the growth of Insight as both a member of the Board and also as part of Steven’s senior leadership team.

Mike Tisdall founded Insight in 1976 and has led its growth to one of New Zealand’s leading design agencies. Today Insight is a multi-national, award-winning design communications agency that works with many of Australasia’s largest corporates, government departments, SMEs and charitable trusts.

With a strong leadership team in place, good governance through the Board and a clear vision and strategy to move the business forward he feels now is the right time to introduce new leadership.

Mike will remain in the business, managing the company’s financial, reporting and operational functions while also working across a number of key new business, marketing and client strategy initiatives. He also maintains his majority ownership of Insight.

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