I want to understand you, I study your obscure language (Alexander Pushkin)

21 Feb 2017 by Paul Saris

I think it’s about time that I say thanks to all of you who patiently endure my use of the English language. 

Using good English but not quite right has had some entertaining effects on people. ‘How goes it now?’ ‘Well pretty good’ was the reply, with a little smile in the corner of his eye. Things were a bit more painful after I worked out that ‘let me take him apart when the time is right’ means something completely different from ‘take him aside’.

In the 25 years I’ve been in New Zealand, I’ve met many guests like myself who’ve come from another place. The French and German variants, South African, Ethiopian, Canadian, Belgium, Italian, Russian, a few from back home, and some whose lingo totally confuses me (is Manchester classified as a country?).

What we all have in common, most of the time anyway, is that we want to be understood. The same goes for our clients. They also, sometimes, speak in what seems like a foreign tongue when meaning inadvertently takes on a different guise. 

On behalf of these clients, I thank you for your patience and understanding (please keep it up).

Related Posts. You might also like.

14 Mar 2019 by Steven Giannoulis

Understanding the new

A number of recent new business wins have reminded me how much I love working on new clients. Don’t get me wrong, I’m not the sort of guys who’s attracted by the ‘newest and shiniest thing’ but I love...

19 Feb 2019 by Mike Tisdall

Integrated Reporting: Don’t aim for perfection. Just get i...

I see too many clients hesitating to get on the integrated reporting bus. Often because they perceive that there’s a lot of internal change needing to happen before this is possible. Sometimes it’s because...

19 Feb 2019 by Steven Giannoulis

Principled brand decisions

Developing a brand strategy means making a number of significant decisions that drive multiple aspects of an organisation. Working with clients, my aim is to agree brand principles upfront that help leadership teams...

13 Nov 2018 by Brian Slade

Brand perspectives

An early brand project risk analysis on all possible perspectives can save a bunch of rework, awkward pauses and electrical appliance analogies! (Keep reading and all that will make sense!) Working with a regional...

view all