Human interest

03 Feb 2015 by Brian Slade

You can take all the technology you like but at the end of the day the human interest angle always seems to be a key focus for us… and I think that's a good thing. This was clearly demonstrated earlier this month when the stamps we designed for New Zealand Post/Air New Zealand were released and immediately the two stamps that got the focus were the ones that had children on them and the search was on to find them now. Personally my favourite was the TEAL one, what about you?

Air NZ 75th anniversary postage stamp kids

Air NZ 75th anniversary first day cover

Tags: Creative
Related Posts. You might also like.

19 Feb 2019 by Mike Tisdall

Integrated Reporting: Don’t aim for perfection. Just get i...

I see too many clients hesitating to get on the integrated reporting bus. Often because they perceive that there’s a lot of internal change needing to happen before this is possible. Sometimes it’s because...

02 Oct 2018 by Paul Saris

What makes good client service?

It’s the strangest experience when you’re climbing Mt Ngauruhoe on your way to reach the most beautiful coned top, when every step you take makes you slide further backwards. Strangely, somehow you do reach the...

18 Sep 2018 by Steven Giannoulis

The ideas path

I’ve always been an ideas guy. I feel comfortable looking at a problem or an opportunity and then generating lots of ideas about how to tackle it in a creative way. I’ll go one step further and say, it’s...

17 Sep 2018 by Jason Linnell

When is a prescribed solution not the right answer?

The client briefing at their office had not felt right from the start. We had enjoyed working with this client for some time and had always thought we were in a partnership. However, today was different.  There...

view all