How design impacts sales

19 Aug 2015 by Mike Tisdall

Steven’s latest article in Idealog (August 2015) goes back to the marketing basics of AIDA: attract Attention, arouse Interest, create Desire and inspire Action. Today you’d probably call it a user journey: the path that a person needs to take from the first time they come across your brand if they are ever going to convert to a purchase. Steven explains the relevance and role of design to this foundation notion.

 

Tags:
Related Posts. You might also like.

16 May 2019 by Mike Tisdall

6 insights on Integrated Reporting from Ravensdown

Guest post on Ravensdown’s Integrated Reporting journey by Gareth Richards, Group Communications Manager To listen is to learn  Every human being can recognise is when they’re being listened to. ...

02 Apr 2019 by Mike Tisdall

Integrated Reporting: Connectivity of Information

It’s one of the core principles of an Integrated Report (<IR>). But many clients seem to think it’s one of the hardest. We’ll get to that in a minute – but spoiler alert: it isn’t really. First,...

14 Mar 2019 by Steven Giannoulis

Understanding the new

A number of recent new business wins have reminded me how much I love working on new clients. Don’t get me wrong, I’m not the sort of guys who are attracted by the ‘newest and shiniest thing’ but I love...

19 Feb 2019 by Mike Tisdall

Integrated Reporting: Don’t aim for perfection. Just get i...

I see too many clients hesitating to get on the integrated reporting bus. Often because they perceive that there’s a lot of internal change needing to happen before this is possible. Sometimes it’s because...

view all