A celebration of creative thinking - week 5
At the heart of our strategic creative thinking are single minded ideas. This week the team explores a few examples of design execution that enhances the idea and brings it to life:
Auckland Airport website
Love the simple parallax movement in this site. The message is clearly embedded in the medium. A well-considered shift from previous years that utilises subtle movement to really good effect. The effective use of the diagonal appropriately enhances the brand ownership wherever you are on the site.
— Brian Slade
NZ Post ecommerce
Using the landscape format and with selective use of larger, full page imagery this report presents a lot of information with clarity. With the wider strategic-creative thinking informing this, the online report and the flow through to the sales team, the report presents ‘the full download’ feeling very much like a product of the digital environment it’s reporting on.
— Edwin Hooper
The main idea behind our end of year gift last year, Mashmaster, played a huge part in informing the layout design. The concept of ‘combinations’ was strongly executed through a half/half layout arrangement across the whole project – from the playing cards, logo marque, brochure insert and packaging, to the Mallington itself, a bespoke cake combination of two coming together as one! Without reading the rules you can get a pretty good idea of what the game is about from the design – a great example of design communicating a message.
— Jo Ross
Ravensdown AR 2018
Data-rich content is presented with an ambitious and positive tone on and offline, with clear and straight up comparisons. The theme ‘Expect More’ is expressed thoroughly with the continuous use of the plus symbol as an intimate detail – that detail is then echoed on a larger scale becoming the document’s flexible grid presenting the content through the contrasting panelling of messaging, colour and imagery.
— Chris Gough Palmer
Strategic Notebook 2019
Strategy and creative are the words we live by at Insight. This notebook combines great, thought-provoking imagery, bold colour and clever printing techniques, augmented reality experiences and practical user experiences to create a strong layout design that reinforces these key ideas at every touchpoint.
— Alice McKeown
Celebrating creative thinking - week 10
How do you create work that resonates with someone? What is it about the work that affects or appeals to someone in a personal or emotional way? We asked the wider Insight team these burning questions and asked them to...
Celebrating creative thinking - week 9
Strategic creative is the sum of two parts, strategy and design coming together. This week we asked our strategy and client service teams to discuss their pick of Insight work that does this successfully. ...
Designing the Future
Last week I was fortunate enough to attend day one of Semi-Permanent – The Future of the Future . I do like going to these things and often walk away inspired by an idea or two. Mostly I find design events are...
Reviving and Revising Moments of Truth
Moments of Truth is one of my go-to strategic tools when advising clients on customer-centricity, or more grimly, when trying to analyse and attempting to reverse a company’s fading fortunes. What...