A celebration of creative thinking - week 4

14 Jun 2019 by Alice McKeown

This week our creative celebration focused on Digital Solutions. Augmented Reality experiences, responsive websites, intranets and tactile hands on digital playtime in a sandpit. A variety of creative solutions for diverse user experiences.

 

Here’s what the team put forward…

Mercury Build Your Own Hydro Network

Love how digital came to life in a very tactile way. I’d never seen technology work like this before so for me this project was a very exciting, delightful experience. Great opportunity to release the inner child and learn by doing.

Jo Ross

 

Mercury Showcase – AR waikato river

It was wonderful seeing this at our Insight strategy day. From redrawing the river and contours, to the assorted animated / video / interactive and final AR elements, it brings together our wider skill sets and expertise across the team (and some outside help). A great creative, practical application of AR that will inform anyone from school age to old age about how power is generated and delivered to us all.

Edwin Hooper

 

Insight’s AR Wall

What better way to celebrate digital than one of the newer mediums within that world – Augmented Reality. It’s great to work at an agency that prioritises new tech, and learning about it. Spearheading the design aspect of our Spacewoman wall was a lot of fun for me. And at the end of all the thinking and doing from so many people here at Insight, we have two gorgeous static artworks in our offices, which we can play and engage with over the coming months.

Sarah Turner 

 

Meredith Connell

The MC Intranet demonstrates a really strong design solution showing growth and visual identity evolution. A highly technical and challenging project for the build and a hugely improved user experience. Great solution within tight boundaries.

Brian Slade 

 

Watercare annual report – online

A great example of how to successfully take a strong print design and apply this to a digital setting. Engaging animated interactions help bring the content to life while warm, people-focused images continue to tell the brand story.

Alice McKeown

 

Snickel Lane website

The Snickel Lane website strikes the perfect balance between functionality of a responsive website and an interesting design idea that stands out. The site loads quickly on multiple devices, and draws you in, with highlighted headlines and creative imagery of street food markets.

Anna Charlett

Related Posts. You might also like.

01 Oct 2019 by Alice McKeown

Celebrating creative thinking - week 10

How do you create work that resonates with someone? What is it about the work that affects or appeals to someone in a personal or emotional way? We asked the wider Insight team these burning questions and asked them to...

13 Sep 2019 by Alice McKeown

Celebrating creative thinking - week 9

Strategic creative is the sum of two parts, strategy and design coming together. This week we asked our strategy and client service teams to discuss their pick of Insight work that does this successfully.   ...

20 Aug 2019 by Steven Giannoulis

Designing the Future

Last week I was fortunate enough to attend day one of Semi-Permanent –  The Future of the Future . I do like going to these things and often walk away inspired by an idea or two. Mostly I find design events are...

20 Aug 2019 by Mike Tisdall

Reviving and Revising Moments of Truth

Moments of Truth  is one of my go-to strategic tools when advising clients on customer-centricity, or more grimly, when trying to analyse and attempting to reverse a company’s fading fortunes. What...

view all