Insightful.

Our thinking and opinion on the things that matter to those in the marketing, communications and design industries.

Keep up to date

Kermadecs programme results in success

29 Sep 2015 by Mike Tisdall

Today, at the United Nations, John Key announced that the waters around the Kermadec Islands would become one of the largest ocean sanctuaries in the world. Just over 5 years ago we started working with PEW...

Environmental Experience
kermadecs programme results in success mike tisdall

today, at the united nations, john key announced that the waters around the kermadec islands would become one of the largest ocean sanctuaries in the world.

just over 5 years ago we started working with pew charitable trust to make this happen. we knew that the first step was to raise public and political consciousness around the uniqueness and fragility of the waters above the stunning kermadec trench. 

our goal was to make the invisible visible, bringing the beauty of the kermedecs to the forefront and reinforcing with politicians and other influencers the importance of preserving this naturally beautiful landscape. 

that programme kicked off with a rallying visual identity, an awareness building website and a scientific symposium at te papa - all designed to focus informed attention upon this unique natural cornucopia on our doorstep. the lobbying pressure was kept up with a whole lot of marketing, promotional and lobbying material. and then we developed the next phase of the programme with a view to creating a 'long and enduring tail' to this campaign - working closely with pew, we arranged for a group of new zealand artists to hitch a berth on an nz navy frigate following the kermadec trench up to raoul island. their resulting inspiring works have now travelled the length and breadth of new zealand's leading art galleries, creating more awareness and drawing more attention to this exceptional place and its vulnerability, and are now working their way around the world.

the programme followed the classic aida behaviour change formula: raising awareness of the kermadecs, arousing interest in the area's specialness, stimulating desire to protect it, and finally prompting the action we have seen announced this morning.

we are exceptionally proud of our work and the role it has played to achieving this incredible result. we believe we have made a significant contribution to our client and to our environment.

read more about the work we did on our website case studies:

a place to visit in your imagination - the kermadecs website

visual feast to fuel deep conversation - the kermadecs science symposium

 

 

 

kermadecs, lobbying, design

Workplace graphics to 'live' in the brand

16 Apr 2015 by Mike Tisdall

To design, produce and install signage in Transpower's new Auckland Office in time for their opening day meant we only had 15 days from briefing, through design to installation. By knowing our clients brands intimately...

Environmental Experience
workplace graphics to 'live' in the brand mike tisdall

to design, produce and install signage in transpower's new auckland office in time for their opening day meant we only had 15 days from briefing, through design to installation. by knowing our clients brands intimately through long working relationships, at least the design part of the project becomes easier . . .

Branding 360

10 Feb 2015 by Brian Slade

We’ve been working with the New Zealand Drug Foundation for years. We’ve created core brand identity elements, video, web, symposiums, sub-branded initiatives and a whole lot more, including their quarterly 40 page...

Environmental Experience
branding 360 brian slade

we’ve been working with the new zealand drug foundation for years. we’ve created core brand identity elements, video, web, symposiums, sub-branded initiatives and a whole lot more, including their quarterly 40 page magazine matters of substance. late last year they moved into new offices and we took a look at their environmental branding application to give their brand a full 360 degree visual and messaging alignment.

 

branding, environmental graphics, nz drug foundation

Making it Large

13 Sep 2014 by Brian Slade

Published late last year, Lettering Large, the new book by The Monacelli Press NY features our work for AlburyCity Nexus. Celebrating all things internationally typographic on a large scale there are 240 pages of...

Environmental Experience
making it large brian slade

published late last year, lettering large, the new book by the monacelli press ny features our work for alburycity nexus. celebrating all things internationally typographic on a large scale there are 240 pages of impressive global text and letter forms.

albury, nexus, signage, environmental graphics
Sorry, there are no results for that search.
Need to communicate more effectively with your customers, staff, investors or stakeholders?